On the other hand they may be customers whose premium is less but they are loyal and may buy more policies in the coming years. These customers end up giving more revenue and profits for the organization. Clearly premium amount cannot be the only parameter to decide the valuable customers. A comprehensive approach it to
For at least two decades, the emphasis among business intelligence (BI) practitioners, implementers and integrators, consultants, vendors, and others has been on making business more “BI-driven.” Companies have invested a lot of time, effort and money in building datamarts, data warehouses etc. to do away with reporting on siloed systems and creating a single version
It is widely known that analytics can help immensely in various aspects of a business like revenue growth, arrest customer churn, identify fraud, better forecasting and planning etc. If the benefits of adopting analytics are so compelling then, why it is not leveraged by the companies of all sizes? Gartner says that only 11% of
Ask any small and medium-sized business (SMB) about its top priority, and typically the answer will revolve around retaining the growing customers and increasing revenue. Similarly, a majority would say that cost is the single most important obstacle in adopting technology. It’s here that analytics, a hot topic today, is generally placed well to address
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