Category: Customer

shape
shape
shape
shape
shape
shape
shape
shape
Standard

Making data actionable

As most industries wake up to the Digital age, data deluge becomes a natural consequence. How does one manage it effectively? What are the key elements to make data productive and realize its value? A life insurance CMO I met recently told me that they have done away with physical forms. Every application and document

Standard

Does your customer believe you or his friend

Consumer companies spend a lot of money in advertisements, promotions, marketing etc. on a basic premise that customer “believe” in what is being told to them by these companies. Does this premise hold equal significance in the interconnected world we now live in which is so influenced by the social circle of a person? Let’s

Standard

Are your best telecom customers leaving you?

The most important parameter to build a successful telecom business is the “Ability to Attract, Retain and Grow” the most profitable customers. While a lot of efforts and resources are spent to attract new customers, the attention on Retention and Growth of existing customers is not that high.Customer retention is essentially the ability to have

Standard

Are your best Insurance customers leaving you?

The most important parameter to build a successful Insurance business is the “Ability to Attract, Retain and Grow” the most profitable customers. While a lot of efforts and resources are spent to attract new customers, the attention on Retention and Growth of existing customers is not that high. Customer retention is essentially the ability to