It is widely known that analytics can help immensely in various aspects of a business like revenue growth, arrest customer churn, identify fraud, better forecasting and planning etc. If the benefits of adopting analytics are so compelling then, why it is not leveraged by the companies of all sizes? Gartner says that only 11% of
Ask any small and medium-sized business (SMB) about its top priority, and typically the answer will revolve around retaining the growing customers and increasing revenue. Similarly, a majority would say that cost is the single most important obstacle in adopting technology. It’s here that analytics, a hot topic today, is generally placed well to address
As most industries wake up to the Digital age, data deluge becomes a natural consequence. How does one manage it effectively? What are the key elements to make data productive and realize its value? A life insurance CMO I met recently told me that they have done away with physical forms. Every application and document
Consumer companies spend a lot of money in advertisements, promotions, marketing etc. on a basic premise that customer “believe” in what is being told to them by these companies. Does this premise hold equal significance in the interconnected world we now live in which is so influenced by the social circle of a person? Let’s
Kloutix helps organizations build data and analytics solutions by leveraging the power of Cloud!